Money Telstra wins legal fight to stop Optus ads

00:06  17 may  2018
00:06  17 may  2018 Source:

The little telco taking on Optus

  The little telco taking on Optus TeleChoice has come back from the brink twice and now founder Ehab Abdou is claiming $100 million in damages from Optus.Since starting his business in 1995, the founder of TeleChoice has already salvaged it twice and so is unperturbed by the legal battle he has started against Optus in the Victorian Supreme Court.

Telstra is demanding Optus remove all relevant ads from circulation and that its staff cease making the claims immediately while providing Telstra with all relevant legal costs. Jason Day savours hard- fought PGA win .

Telstra argued the ads misled customers into believing Optus and Telstra 's mobile networks covered 98.5 per cent and 99.3 per cent of the Australian landmass respectively. Telstra spokesman Scott Whiffin said the court's decision was "a win for consumers".

  Telstra wins legal fight to stop Optus ads © Getty Images Telstra has succeeded in getting a court injunction to stop Optus running ads claiming it operates the best mobile network in Australia.

Victoria's Supreme Court granted the injunction on Wednesday, saying that SingTel-owned Optus should "take all necessary steps to withdraw any advertisements or promotional material containing the alleged representation".

"I am satisfied that there is a serious question to be tried in relation to the allegations of misleading or deceptive conduct on the part of Optus," Justice Ross Robson said.

Telstra had argued that the ads should be taken down from billboards in Queensland, NSW and Victoria as well as websites because Optus's claim it is "undisputedly operating the best national mobile network" had been disputed by a 2017 study not supporting such a finding.

Federal Court Rules That Telstra's Unlimited Mobile Ads Are Misleading .
Last week Optus sought Federal Court orders to force Telstra to cease using the word "unlimited" in advertisements for their $69 per month mobile plan. Yesterday it was ruled that these advertisements constitute as misleading and deceptive. Telstra introduced a new plan in early May called the 'Endless Data BYO Plan'. And while this in itself may not seem particularly misleading, some of the advertising around it certainly did.The telco ran advertisements for the plan using the tagline - 'One word from Australia’s best mobile network. Unlimited.'As we reported earlier this month, these plans weren't technically unlimited.


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