Money Walmart.com has a brand new look -- and it's a radical change for the company

10:36  17 april  2018
10:36  17 april  2018 Source:   Business Insider Australia

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New workplaces, new food sources, new medicine--even an entirely new economic system. The company has never broken out its Internet revenue, though in 2011, the analyst Internet Retailer It would be a radical oversimplification to chalk up Walmart ’ s digital revival solely to a hungry

for about 10mins an finally we asked to speak to a manager an told them the issue they looked it up an try My opinion has changed after a year of use on a phone and want to update my review. Many companies do this, and it ' s for the Money of course. Walmart is one of the largest corporations in

Walmart is overhauling its website, and the new version is nothing like the Walmart.com we know.© Getty Images Walmart is overhauling its website, and the new version is nothing like the Walmart.com we know.
  • Walmart is overhauling its website.
  • The new site, rolling out in May, is highly personalised with features that make it easier to reorder items, check the status on current orders, explore services at nearby stores, and discover products that are trending locally.
  • "The goal here is to build a deeper emotional connection to our customer base by creating a more compelling look and feel and a cleaner, more modern, digital shopping experience," Walmart US ecommerce CEO Marc Lore told Business Insider in a phone interview.
  • The changes are long overdue for the world's largest retailer as it goes head-to-head with Amazon in the battle for shoppers both online and offline.

Walmart is overhauling its website, and the new version is nothing like the Walmart.com we know.

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For Lord & Taylor, the company simply needs to attract new customers online as department store sales plateau. So it ’ s turning to a website with around 80 million In the last two years, Amazon has steadily introduced a wide assortment of in-house brands across men’s and women’s apparel.

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Aesthetically, the redesign is simpler, cleaner, and more engaging than the current site - which as it stands, is mostly an impersonal display of static product images.

Aside from the sleek new look, the site upgrade features a host of tools meant to solve some of shoppers' top complaints about shopping online.

The tools, many of which are featured prominently on the new Walmart.com homepage, are designed to make it easier to reorder items, check the status on current orders, explore services at nearby stores, and discover products that are trending locally. The "trending products" tool will be updated daily, Walmart executives said.

"The goal here is to build a deeper emotional connection to our customer base by creating a more compelling look and feel and a cleaner, more modern, digital shopping experience," Marc Lore, the CEO of ecommerce for Walmart US, told Business Insider in a phone interview.

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Walmart . com will have a new landing page for home shopping. The retailer' s move into selling more home goods takes aim at Target, which has been investing heavily in its exclusive home brands , as well as Amazon, Wayfair, Stanley Furniture, Ikea and La-Z-Boy.

Walmart.com NEW Homepage Final© Provided by Business Insider Inc Walmart.com NEW Homepage Final The new site is rolling out at the beginning of May.

The changes are long overdue for the world's largest retailer as it goes head-to-head with Amazon in the battle for shoppers both online and offline.

Walmart's ecommerce sales sharply slowed over the holidays, falling to 23% growth from 50% in the previous quarter. The website redesign could help deliver the boost Walmart needs to reach its target of 40% online sales growth for fiscal 2019.

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It has not only struggled to attract the type of affluent young consumers who tend to shop for clothes online but due to its low-income customer base and brand perception, has also faced challenges in persuading well-known apparel brands to sell on its website.

World Changing Ideas. New workplaces, new food sources, new medicine--even an entirely new economic system. Innovation By Design. Fast Company : It ’ s a challenging time for retailers. Do digitally native brands have an advantage?

In addition to offering personalised shopping services, the new website will feature "specialty" shopping experiences that encourage browsing and product discovery over purely "transactional" shopping, Lore said.

Walmart.com Current website© Provided by Business Insider Inc Walmart.com Current website A new fashion landing page, for example, will feature "relevant, bold imagery and seasonal stories" with more "human elements" - meaning the site will feature people, not just products. The Lord & Taylor online store announced late last year will be a part of the new fashion hub.

"We know customers shop differently depending on what they are purchasing," Lore said in a blog post published Tuesday. "Customers shopping for groceries and household essentials want to quickly re-buy what they always purchase, while those looking for a new couch want to be inspired while browsing the different options."

The website redesign comes as Walmart expands online grocery pickup to 1,000 additional stores,adds pickup towers for online orders to another 500 stores, and expands Mobile Express Scan & Go, which allows shoppers to scan and pay for items with their smartphones.

Walmart also last year rolled out free, two-day shipping on all orders over $US35 and launched discounts for customers who ship online orders to stores.

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