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Money Facebook Changes Could Mean Less Time Spent on Site; Shares Fall

15:53  13 january  2018
15:53  13 january  2018 Source:   bloomberg.com

CEO Zuckerberg sets 2018 goal - 'fix' Facebook

  CEO Zuckerberg sets 2018 goal - 'fix' Facebook <p>Facebook Inc Chief Executive Mark Zuckerberg said on Thursday his goal for 2018 was to put the business he co-founded on a more solid footing, a break with his longstanding practice of setting a purely personal annual goal.</p>"The world feels anxious and divided, and Facebook has a lot of work to do," Zuckerberg, at 33 one of the world's wealthiest people, wrote in a post on the No. 1 social media network. In past years, his New Year's resolutions have included learning Mandarin, reading two books a month and traveling to U.S. states he had not yet visited.

Facebook Inc. said it’s making major changes to its flagship social network, shifting users’ news feeds back toward posts from friends and family and away from businesses and media outlets -- a transition that is likely to mean people spend less time on the site .

Facebook Changes Could Mean Less Time Spent on Site ; Shares Fall . Posted By Sahbi on February 7, 2018.

a close up of a white background: Shares React to News Feed Changes© Provided by Bloomberg LP Shares React to News Feed Changes

Facebook Inc. said it’s making major changes to its flagship social network, shifting users’ news feeds back toward posts from friends and family and away from businesses and media outlets -- a transition that is likely to mean people spend less time on the site. The shares tumbled the most in more than a year.

In a postThursday, Chief Executive Officer Mark Zuckerberg said community feedback has shown that public content has been “crowding out the personal moments that lead us to connect more with each other.” The goal of the product teams will be to help Facebook’s more than 2 billion monthly users find content that will lead to more meaningful social interactions, he said.

Facebook begins testing local news app

  Facebook begins testing local news app The project is part of Facebook’s Journalism Project initiative, which it launched last year following the 2016 presidential election. Facebook was facing scrutiny at the time for its role in hoax news stories being disseminated across its platform ahead of the 2016 election. require(["inlineoutstreamAd", "c.

Facebook Changes Could Mean Less Time Spent on Site ; Shares Fall . Oil topped a barrel in London for the first time in three years as production cuts by OPEC and rising demand whittle away a global surplus.

Facebook Changes Could Mean Less Time Spent on Site ; Shares Fall . The shares tumbled the most in m bloomberg.com.

Facebook and companies from Twitter Inc. to Apple Inc. have been confronting a mounting public backlash against technology and social media, as the public grapples with a constantly connected life in which they are exposed to fake or biased news, cyber bullying and even internet addiction. Zuckerberg’s vision for Facebook has always been a platform for giving people a voice and a place to make meaningful connections, though he spent much of last year on the defensive.

"By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down," Zuckerberg wrote. "But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too."

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Facebook Changes Could Mean Less Time Spent on Site ; Shares Fall . Researchers found that one in four Americans visited a fake news website in the month surrounding the 2016 election. mashable.com.

shares fall more than 4% after Mark Zuckerberg announces major changes that will see less Shares of Facebook fell more than 4 percent Friday after it announced changes It may mean that the amount of time people spend on Facebook will decrease

Facebook’s shares fell as much as 5.5 percent, the most since November 2016, to $177.40. They were trading down 4.1 percent at 9:45 a.m. in New York.

Last week, Zuckerberg said his resolution for 2018 was to "fix" the social network he co-founded. His vow followed a year that saw Facebook come under sharp criticism for contributing to a climate of extreme political polarization, the distribution of fake news and escalating privacy concerns. Last year, lawmakers berated Facebook, Alphabet Inc.’s Google and Twitter for failing to prevent Russian manipulation on their platforms during the 2016 U.S. presidential election.

"This is recognition of the issues they’ve faced with toxic content," said Brian Wieser, an analyst at Pivotal Research Group. "People are frustrated with the Russia revelations and fake news and have taken it into their own hands and stopped engaging."

Facebook is massively changing its News Feed, and it may mean people spend less time on it

  Facebook is massively changing its News Feed, and it may mean people spend less time on it Facebook is rolling out some massive changes to its News Feed that Mark Zuckerberg says will make it better for people's "well-being."CEO Mark Zuckerberg said that the platform's News Feed will start prioritizing "meaningful social interactions" versus "relevant content," and that he expects the time people spend on the social network will go down as a result.

The decline in use means Google is snapping up a larger share of people's time spent online, with YouTube the main engine for that growth. Wieser's analysis ties in with Facebook 's recent revelation that users had spent 5% less time on the site .

Change your edition back to menu. Can 't poke this. Share . Zuckerberg said that, in the last quarter, the company’s changes reduced time spent on Facebook by a whopping 50 million hours each day, in part by showing people fewer viral videos.

The Menlo Park, California-based company has kept revenue growing by consistently selling more advertising in its news feed, striking partnerships with media companies to distribute their stories, and including more video postings, which draw higher ad rates. Facebook’s latest changes don’t impact ads -- only business and media-oriented content posted by pages and other people, according to a person familiar with the matter.

European Union competition chief Margrethe Vestager said Friday that allowing advertisers to tailor political content to personal tastes on social media such as Facebook is a danger to democracy, according to interview in Vienna’s Der Standard newspaper.

In a note earlier this week, Wieser reported Nielsen data showing that in September -- the most recent month for which this data is available -- core Facebook consumption failed to grow year-over-year for a second consecutive month.

"Facebook is already experiencing declines in consumption and the company is responding with these changes today," Wieser said. "Good on Facebook -- they are doing the right thing, long-term. It may not be good for the business in the short term."

"I was 12. He was 36." Eliza Dushku says she was molested by her stunt coordinator.

  Actress and model Eliza Dushku has shared a statement to Facebook alleging she was molested while working on 'True Lies' at age 12.Actress and model Eliza Dushku has shared a statement to Facebook alleging that when she was 12 years old and working on True Lies, she was molested by one of Hollywood’s leading stunt coordinators, Joel Kramer.

Facebook ’s year was marred by challenges that led the company to rethink its main product, the News Feed, and warn that the changes could reduce time spent and engagement on the social network. Bloomberg News. Facebook said people are spending less time on its social network, and fewer

Mark Zuckerberg: Facebook changes reduced time spent on site by 50 million hours a day in Q4. Facebook fourth-quarter earnings came in less than expected due to a huge increase in its tax bill caused by recent changes to U.S. tax law.

Bloomberg’s Reed Stevenson reports on what’s behind the major changes at Facebook.

Facebook’s popularity and user growth have skyrocketed since its founding in 2004, when it was a sort of online scrapbook and bulletin board for college students. In the company’s early years, the news feed was a scrolling update about the personal activities of friends and family members. Months before the company went public in 2012, Facebook started featuring "sponsored story" ads in users’ feeds, and it rolled out mobile advertising that same year. Since then, annual sales have soared from $5.1 billion to an estimated $40.2 billion last year -- and the news feed has become increasingly crowded with advertisements and posts from brands and publications.

The changes promised aren’t entirely new -- Facebook has been shifting the content on its news feed toward posts from friends and family and away from brands and publications for more than a year. With the latest change, Facebook’s algorithm will prioritize posts that spark back-and-forth discussion or inspire people to share and react. That means posts like a friend asking for advice, recommendations for a trip or an article that prompts interaction, according to a post by Facebook’s head of news feed, Adam Mosseri.

Mark Zuckerberg says Facebook is changing its news feed so it's actually 'good for people'

  Mark Zuckerberg says Facebook is changing its news feed so it's actually 'good for people' On the flip side, it will deemphasize news articles and anything published by brands. -Facebook is trying to foster "meaningful interaction" and make Facebook more of a force for good, CEO Mark Zuckerberg said.-Facebook is coming off of a tough year, where it had to battle fake news and reports that Russian-linked groups attempted to influence the 2016 presidential election via ads on its service.In the wake of criticism about how its news feed can be manipulated and is having a negative effect on users, Facebook is making some big changes to its flagship feature. require(["inlineoutstreamAd", "c.

Time spent on site also != satisfaction. People are just spending less time on social media apps for some reasons these days. In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day."

Zuckerberg says that "the time you do spend on Facebook will be more valuable." So what can we expect from the changes ? He shares a video that gives a little more information about the upcoming changes

A large part of brands and media companies’ strategies is to post articles and videos from their pages to engage consumers -- items that aren’t considered "meaningful interactions" between people. Downplaying those posts from brands and businesses may put revenue at risk, said James Cakmak, an analyst at Monness Crespi Hardt & Co.

“There will be less opportunity to expose Facebook users to brands," Cakmak said. "But those opportunities to get in front of users will be that much more impactful if it’s more selective.”

Though the shift back to personal interaction may not mean fewer paid marketing spots in users’ feeds, any drop in engagement and attention may still translate to fewer ad dollars. Travis Parker Martin is the co-founder of Bootkik, a Calgary-based startup that attributes the majority of its growth to its Facebook presence. More than 90 percent of the education startup’s marketing budget has been spent on Facebook ads. Given Thursday’s announcement, Martin said he plans to significantly decrease that.

"Only a few weeks ago, we decided that we might be better served growing our presence on YouTube. We were frustrated that the returns were diminishing on Facebook." Martin said. "This confirms that we will have to pursue other channels."


Facebook Says Social Media Not Always Healthy for Democracy .
Facebook Inc. acknowledged that social media can have a negative impact on democracies, and that the company has more work to do in order to ensure that the good outweighs the bad. “From the Arab Spring to robust elections around the globe, social media seemed like a positive,” Katie Harbath, who runs the Facebook team that builds relationships with governments around the world, wrote in a blog post. “The last U.S. presidential campaign changed that, with foreign interference that Facebook should have been quicker to identify, to the rise of ‘fake news’ and echo chambers.

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