Money Chocolate favourite Violet Crumble back in Australian hands

01:20  12 january  2018
01:20  12 january  2018 Source:   MSN

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The iconic Violet Crumble chocolate bar is back in Australian hands after a fourth-generation family owned Adelaide business inked a deal with Swiss food and beverage giant Nestlé to acquire the brand. Robern Menz, one of the largest Australian -owned confectionery businesses

The iconic Violet Crumble chocolate bar is back in Australian hands after a fourth-generation family owned Adelaide business inked a deal with Swiss food and beverage giant Nestlé to acquire the brand. Robern Menz, one of the largest Australian -owned confectionery businesses

Chocolate bar Violet Crumble is back in South Australian hands after local firm Robern Menz purchased the confectionery classic from Nestle.

The Adelaide based company, most well-known for its FruChocs and Crown Mints, secured the multi-million dollar deal to buy the honey comb bar after three years of discussions with the global food giant.

The sale has been aided by $1.65 million worth of grants and loans from the South Australian Government.

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The iconic Violet Crumble chocolate bar is back in Australian hands after an Adelaide business inked a deal with food giant Nestle to acquire the brand. “Vegemite is an iconic Australian brand. It is recognised as Australia ’s favourite breakfast food.”

The iconic Violet Crumble chocolate bar is back in Australian hands after a fourth-generation family owned Adelaide business inked a deal with Swiss food and beverage giant Nestlé to acquire the brand. Robern Menz, one of the largest Australian -owned confectionery businesses

The Robern Menz plant in Adelaide's eastern suburbs will undergo a $4 million upgrade to handle a 37 percent increase in production. Thirty new jobs will be created.

"We are really excited to have partnered with Nestle and reached an agreement to acquire what is undoubtedly one of Australia's great brands," Robern Menz CEO Phil Sims said.

"And as the new gatekeeper of Violet Crumble, we are aware of the responsibility that comes with owning a brand so highly regarded in the Australian market."

That responsibility extending to a pledge to keep the famous recipe unchanged.

"I love Violet Crumbles," Premier Jay Weatherill said.

"Robern Menz is a household name in South Australia, and it's great that this local business has ambitions to grow their operations."

Manufacturing of Violet Crumble in Adelaide will start in September, after the Melbourne production line is moved across the border.

The chocolate bar was made in Adelaide by previous owner Rowntree Hoadley until 1985.

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Source: http://au.pressfrom.com/news/money/-51919-chocolate-favourite-violet-crumble-back-in-australian-hands/

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