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Style How celebrities get flashy jewelry worth millions of dollars to wear on the Oscars red carpet without paying a cent

05:51  02 march  2018
05:51  02 march  2018 Source:   msn.com

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How celebrities wear millions of dollars ' worth of jewelry on the red carpet without paying a cent . In Hollywood, the Oscars are fashion's biggest night. And the iconic outfits wouldn't be complete without some added sparkle.

On average, celebrities wear jewelry worth between 0,000 to million to a given awards show, jeweler Martin Katz told the Associated Press. Stars don't pay a penny for the gems, as jewelers loan the pieces to them in hopes of publicity.

Allison Williams posing for the camera: Allison Williams wears 43 carat bib Forevermark diamond necklace at the 75th annual Golden Globe Awards© Provided by Business Insider Inc Allison Williams wears 43 carat bib Forevermark diamond necklace at the 75th annual Golden Globe Awards

In Hollywood, the Oscars are fashion's biggest night. And the iconic outfits wouldn't be complete without some added sparkle. Celebrity jeweler Martin Katz told the Associated Press that, on average, celebrities wear between $200,000 and $1 million worth of jewelry to award shows — and they don't pay a cent for any of it.

Katz told the AP that jewelers loan glitzy pieces to stars in hopes of getting publicity. But lending the pieces doesn't guarantee that they'll make it to the red carpet. Katz explained that celebrity stylists gather four to six different jewelry looks per gown option for each client before deciding on the most red carpet-worthy ensemble.

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Celebrities reportedly wear between 0,000 and million worth of jewelry on the Oscars red carpet , and they don't have to shell out any cash for it.Katz told the AP that jewelers loan glitzy pieces to stars in hopes of getting publicity.

Celebrities reportedly wear between 0,000 and million worth of jewelry on the Oscars red carpet , and they don't have to shell out any cash for it. ⚓

SALMA HAYEK holding a sign posing for the camera: Actress Salma Hayek arrives at the 70th Annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday Jan. 13, 2013© Provided by Business Insider Inc Actress Salma Hayek arrives at the 70th Annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday Jan. 13, 2013

Since the jewels have to be returned after the awards show, the entire operation is high-security.

"Security is part of the process," Forevermark Diamonds' Kristen Trustey told the AP. "Our diamonds are well-protected from the time that stylists are visiting the suite to when we are doing drops to celebrities homes or hotels with armored trucks and guards, and of course insurance."

But the real risk, Katz explained, comes when celebrities walk the red carpet.

"At the Oscars, the biggest risk is that a piece of jewelry were to fall off a celebrity unnoticed," he explained. "Maybe a bracelet becomes unhinged, falls on the red carpet, gets kicked, or an earring falls off and gets kicked and nobody notices. They don't notice until later it's gone. We hold our breaths until all the babies come home the next day."

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Celebrity stylist Goreski admits that brands often do pay to be showcased on the red carpet . "If someone shows up to the Oscars in a black dress and huge statement necklace, chances are they're being paid by a jewelry company," Goreski revealed.

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But in 2018, many people have cut the cord and might not tune into the red carpet show to find out who and what people are wearing. To be sure that people see their jewelry, some jewelers reportedly pay A-listers to promote their pieces on social media, according to the AP. Katz, who has had his own business since 1988, said that he doesn't pay celebrities to wear his jewelry.

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SKIP INTRO >>. For the well-known attendees of these events, it is a great opportunity to get their outfits sponsored by high-end designer brands and show off millions of dollars ’ worth of jewelry .

However, the industry wasn't always this way. Stars like Elizabeth Taylor and Joan Collins used to buy their own jewelry, the AP reported.

"I used to have a lot of celebrity clients, but over the years what has happened with celebrity as an advertisement — they are gifted at so many things, they are loaned so many things," Katz said. "They virtually have no need to buy anything."

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